We Are the Design Behind The Mask
Secret Identity is a multi-disciplinary design studio crafting brands and experiences for pop culture. We put users first and craft solutions to tell stories and facilitate joy!
Branding and Logo Design
Your logo is your handshake, not your elevator pitch. It’s meant to introduce, not tell the whole story. Keep it simple and let your messaging, content, and values do the heavy lifting. Stay brand consistent by following your style guide, and be Bold. Never Regular.
If you have a project needing some design love, we’d love to hear from you!
Website Design & Development
Your codebase is like a house. Without a solid foundation, it will crumble. We can build you a strong online presence or retool your existing one to help better engage and connect with your customers!Â
If you have a project needing some design love, we’d love to hear from you!
Product Design
We build products for everyone’s inner nerd. Our product and digital design philosophy is “put the user first.” If you need a creative eye to help craft your fan-focused products, Secret identity can help!
If you have a project needing some design love, we’d love to hear from you!
Featured
Why Are Video Games So Expensive?
I watched GameSpot’s Spin On commentating on celebrity voice acting, and it made me ask, “why are video games so expensive?”
Recent Articles
Star Wars Outlaws Typography Mystery Solved!
The Star Wars Outlaws Typography mystery no one but me was investigating is now solved! Find out what this “ITC Sans Serif” type really is.
7 Times Batman Is Briefly In Batman Shows
DC loves making Batman shows without Batman in them. Let’s go over five times Batman showed up in a Batman series without Batman. Whoo boy.
Xbox Live Arcade – A Legacy of Greatness
Xbox Live Arcade is the single greatest gaming decision Microsoft ever made. I defy you to argue with me. XBLA, you are truly missed.
Design Behind The Mask
Fictional Brands. Real Design.
That’s the mantra of Secret Identity’s flagship show, Design Behind The Mask. An in-depth look at graphic design in fandoms.
We discuss the importance of typography in video games, how color theory informs superhero costumes, and much more. Subscribe with the links below, tell a friend, and join in the conversation!
Secret Shop
Where fandom and design collide and create things.
