Designing joy.
Secret Identity crafts brands and experiences for fandoms.
We put users first and craft solutions to facilitate joy!
Branding and Logo Design
Your logo is your handshake, not your elevator pitch. It’s meant to introduce, not tell the whole story. Keep it simple and let your messaging, content, and values do the heavy lifting. Stay brand consistent by following your style guide, and be Bold. Never Regular.
If you have a project needing some design love, we’d love to hear from you!
Website Design & Development
Your codebase is like a house. Without a solid foundation, it will crumble. We can build you a strong online presence or retool your existing one to help better engage and connect with your customers!Â
If you have a project needing some design love, we’d love to hear from you!
Product Design
We build products for everyone’s inner nerd. Our product and digital design philosophy is “put the user first.” If you need a creative eye to help craft your fan-focused products, Secret identity can help!
If you have a project needing some design love, we’d love to hear from you!
Featured
8 Masters of Evil Karate
With the launch of Street Fighter 6, it’s time to talk about 8 Evil Karate masters in pop culture! The full list is long and storied.
Recent Articles
Guilty Gear Strive Review
Another voyage into a backlog game, this is my review of Guilty Gear Strive for Xbox, Playstation, and PC.
Dredge Review
Welcome to Pause Menu. Video Game reviews from a full-time adult. Find out about Dredge and how long I could play before pausing.
The real hero of Star Wars
There is a Star Wars hero that silently moves the universe forward at every turn. Your loving guide to the franchise, ITC Serif Gothic.
Design Behind The Mask
Fictional Brands. Real Design.
That’s the mantra of Secret Identity’s flagship show, Design Behind The Mask. An in-depth look at graphic design in fandoms.
We discuss the importance of typography in video games, how color theory informs superhero costumes, and much more. Subscribe with the links below, tell a friend, and join in the conversation!
