We Are the Design Behind The Mask

Secret Identity is a multi-disciplinary design studio crafting brands and experiences for pop culture. We put users first and craft solutions to tell stories and facilitate joy!

Branding and Logo Design

Your logo is your handshake, not your elevator pitch. It’s meant to introduce, not tell the whole story. Keep it simple and let your messaging, content, and values do the heavy lifting. Stay brand consistent by following your style guide, and be Bold. Never Regular.

If you have a project needing some design love, we’d love to hear from you!

Website Design & Development

Your codebase is like a house. Without a solid foundation, it will crumble. We can build you a strong online presence or retool your existing one to help better engage and connect with your customers! 

If you have a project needing some design love, we’d love to hear from you!

Product Design

We build products for everyone’s inner nerd. Our product and digital design philosophy is “put the user first.” If you need a creative eye to help craft your fan-focused products, Secret identity can help!

If you have a project needing some design love, we’d love to hear from you!

Featured

Recent Articles

Design Behind The Mask

 

Fictional Brands. Real Design.

That’s the mantra of Secret Identity’s flagship show, Design Behind The Mask. An in-depth look at graphic design in fandoms.

We discuss the importance of typography in video games, how color theory informs superhero costumes, and much more. Subscribe with the links below, tell a friend, and join in the conversation!

Secret Shop

Where fandom and design collide and create things.