Fandoms deserve great design.
Secret Identity is a branding agency building user-focused brands and experiences for fandoms. We put users first and craft solutions to facilitate joy!
Secret Identity uses design as a tool to facilitate joy. We love type, color, form, and function and use them to make games, comics, shows, and more accessible to fans of any genre. If you have a project needing design love, we’d love to hear from you!
Design Behind The Mask
Fictional Brands. Real Design.
That’s the mantra of Secret Identity’s flagship show, Design Behind The Mask. An in-depth look at graphic design in fandoms.
We discuss the importance of typography in video games, how color theory informs superhero costumes, and much more. Subscribe with the links below, tell a friend, and join in the conversation!
This episode of Design Behind Mask covers the simple beauty and function of the DC COmics Superhero pantheon. When you talk about good logo design, the identity in question has to cover three things. It must be Appropriate, Distinctive, and Simple. The iconic brands...
Skyward by Joe Henderson and Lee Garbett is a story about an adventurous young woman living in a world without gravity. Here's the...
I've been gaming on Xbox since its first console launch in 2001. The console has grown considerably from a Sony Playstation competitor to...
"Don't judge a book by its cover" is an adage meaning you should not make snap judgments based on appearance or some preexisting bias....