Designing joy.

Secret Identity crafts brands and experiences for fandoms. We put users first and craft solutions to facilitate joy!

Secret Service(s)

Secret Identity uses graphic design to facilitate joy. We use our love of type, color, form, and function to make fandoms more accessible.

Branding and Logo Design

Your logo is your handshake, not your elevator pitch. Please keep it simple and let your messaging, content, and values do the heavy lifting. Your logo reminds people that you walk the walk. Stay brand consistent by following your style guide, and be bold, never regular.

If you have a project needing some design love, we’d love to hear from you!

Website Design & Development

Your codebase is like a house. Without a solid foundation, it will crumble. We can build you a strong online presence or retool your existing one to help better engage and connect with your customers!

If you have a project needing some design love, we’d love to hear from you!

Product Design

We build products for everyone’s inner nerd. Our product and digital design philosophy is “put the user first.” If you need a creative eye to help craft your fan-focused products, Secret identity can help!

If you have a project needing some design love, we’d love to hear from you!

Design Behind The Mask

Fictional Brands. Real Design.

That’s the mantra of Secret Identity’s flagship show, Design Behind The Mask. An in-depth look at graphic design in fandoms.

We discuss the importance of typography in video games, how color theory informs superhero costumes, and much more. Subscribe with the links below, tell a friend, and join in the conversation!