Fandoms deserve great design.
Secret Identity is a branding agency building user-focused brands and experiences for fandoms. We put users first and craft solutions to facilitate joy!
Secret Service(s)
Secret Identity uses design as a tool to facilitate joy. We love type, color, form, and function and use them to make games, comics, shows, and more accessible to fans of any genre. If you have a project needing design love, we’d love to hear from you!
Design Behind The Mask
Fictional Brands. Real Design.
That’s the mantra of Secret Identity’s flagship show, Design Behind The Mask. An in-depth look at graphic design in fandoms.
We discuss the importance of typography in video games, how color theory informs superhero costumes, and much more. Subscribe with the links below, tell a friend, and join in the conversation!
Featured
Rocket Messengers Logo
Skyward by Joe Henderson and Lee Garbett is a story about an adventurous young woman living in a world without gravity. Here's the synopsis from Image Comics. "One day, gravity on earth suddenly became a fraction of what it is now. Twenty years later, humanity has...
Recent Articles
Design Behind The Mask:Lost art of Video Game Manuals
In this Design Behind Mask episode, we reminisce on the lost art of Video Game Manuals. What is a game manual, you ask? Years ago, gaming...
Controlling Your Destiny: a note to Bungie
Development is hard. You have to move mountains sometimes, and it usually feels like all you get in return is negativity from those you do...
Comic Book Cover Design Challenge: Breach
For this Comic Book Cover Design Challenge, we took the word "Breach", chose a genre, and created a comic book cover out of it. Our minds...