Alpha Male

Alpha Male branding for influencer and internet sensation Nash Turner

Nash is an internet sensation and self-made superhero. Using the crowdfunding web app Paysayer, Nash has turned his altruism into a business by rallying the public behind his cause. To date, Turner has pulled in $300k dollars (U.S.), which he uses to help the victims he saved and fund repairs to his custom suit. His outfit is an homage to retro comic book heroes like Nomad and Forgotten Orphan. His fame has skyrocketed from a fledgling internet sensation to a legitimate superstar. Some say his fame has caused a number of his more notable “villains” to don costumes in hopes of capitalizing on their association with him.

Nash Turner’s Control manifests in the form of hyper-dense muscle fibers and bone structure. It allows him to leap long distances and bounce off walls without getting hurt. He is as close to an evolved athlete as you can get. His metabolism and cell replication are also revved up, leading to high caloric burn and a high healing factor. 

Nash used his online community to help develop his hero name. They chose Alpha Male. During our discovery discussions with him, he made it clear he wasn’t the biggest fan of the name but it stuck. We saw potential in a brand mark that would both honor the legacy of Control heroes of the past while being minimalist and versatile enough to carry him into adulthood, and past heroine, should he decide to branch out.

Secret Identity designed his branding, costume, and Paysayer profile and messaging.

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Alpha Male Costume Tag
Alpha Male Wordmark
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Alpha Male Wordmark